Video content management systems (CMSs) have many benefits that can help organizations better import, curate, and analyze their video content. Here’s a look at how typical video CMSs work and why they can benefit your organization.
To dig deeper, read our complete guide to video content management systems.
What Is a Video CMS?
In online video streaming, video CMS describes the processes or technologies used to host, manage, and publish online videos. Video CMSs are repositories to organize content and make it easier to find. They also make it possible to control who accesses this content, track how it’s being used, and ultimately boost search engine optimization (SEO). As your video library grows, it’s imperative to use a CMS so you can keep track of the content and adequately catalog and index your files. In addition, video CMS makes it possible to assign specific roles to many different stakeholders using your online video platform, including employees and contractors, editors, administrators, viewers, and more.
Benefits of Using a Video CMS
There are many benefits to using a video CMS to organize content, including the following.
Improved video quality: Encode and transcode videos to optimal bitrates for easier distribution. The former is designed to compress raw video files, so they take up less space on your hard drive, memory card, or cloud storage. The latter can fix compatibility issues, reduce file sizes, change resolutions, and create new files with different formats.
Increased video views: Successful CMSs include tools for sharing and promoting your videos. For example, you can embed videos on a website, push them to streaming-based apps, share them on social media, and more.
Reduced video production costs: Over time, a video CMS lowers the costs associated with video production since you can transcribe and caption the content more efficiently.
Controlled access: It's important to protect your content so it doesn't fall into the wrong hands. There are different ways to do this within video CMSs. Examples include password protection, watermarking, domain restriction, IP address restriction, user agent restriction, and more.
Tracking: Video analytics from the CMS will show you key metrics about viewership. You can use this information to grow your consumer base. Information can include the total time watched, the players and devices used, the most popular videos, and geographic locations.
Simplicity: Even non-technical users can quickly take advantage of video CMSs because of their built-in simplicity. In doing so, production teams can work better together and be on the same page throughout the creation process.
How to Use a Video CMS to Organize Content
There are various ways to use a video CMS to organize content. Among these is the ability to quickly import and upload multiple videos and then arrange the content into a reusable playlist structure. These playlists can help you better manage your videos into engaging collections that make the most sense to an audience.
From there, you can also use and add appropriate metadata to tag and categorize your videos. Finally, you can use webhooks and API to automate workflows better. By doing so, you can eliminate repeatable tasks and better streamline content curation.
The best video CMSs also have a cloud component that enables you to effortlessly access files from anywhere and with any device, such as your home, studio, or mobile phone.
Finding the Right Video CMS for Your Business
As your company continues to succeed, your video library will grow significantly down the road. Because of this, it’s important to find a video CMS that can grow with your organization’s changing needs. For more information on what Zype can do, check out the Zype Digital Video Infrastructure Guide.