We know how important analytics are to running a successful video business. Zype’s single-pane-of-glass dashboard offers extensive data that is presented in a simple format for quick and accurate insights.

The Zype analytics dashboard offers over 20 different metrics so you can make effective business decisions.

Most Requested videos broken down by video title and impressions over the last 30 days.

Most Watched videos broken down by video title and time watched (H:M:S) over the last 30 days.

Video Player Impressions shows the total number of player impressions per day for the last 30 days.

Video Player Impressions - Geography shows the total number of player impressions in relationship to geography of the requesting consumer over the last 30 days.

Devices breaks down the percentage of player impressions by device (Desktop, iPhone, Android, Roku, etc.) over the last 30 days.

Players breaks down the percentage of player impressions by player type (YouTube Player, Vimeo Pro Player, Vimeo Pro AFTV Player, etc.) over the last 30 days.

Revenue Models shows the percentage of player impressions by revenue model (Free, SVOD, AVOD, etc.) over the last 30 days.

Monthly Revenue displays your total monthly recurring revenue for the last 30 days.

New Subscriptions shows net new subscribers that have registered via Zype and are paying to access your content over the last 30 days.

Subscriptions displays the total number of subscribers that are paying for access to your content and have registered via Zype.

New Transactions shows net new transactions (Purchase, Rental, Pass Plan and Redemption Code) over the last 30 days.

Total Transactions displays the total number of purchases, rentals, pass plans, etc. over the last 30 days.

Average Play shows the average number of video plays (user clicked or autoplay triggered) in minutes per stream over the last 30 days.

Hours Watched displays the average number of video hours (user play or autoplay triggered) watched per day over the last 30 days.

Total Plays combines the total number of video plays (user clicked play or auto play was triggered) per day over the last 30 days.

Videos Managed tells you the total number of videos you are managing in your Zype library.

Videos Uploaded tells you the total number of videos you've uploaded directly to Zype.

Total Stream Hours shows the total number of stream hours (VOD, Download and Live) for all content.

Live Stream Hours will display the total number of hours streamed if you are utilizing Zype Live for live events.

Download Stream Hours shows the total number of hours streamed for downloadable content. If you have iPhone and Android devices with Zype, download stream hours will be applicable.

VOD Stream Hours shows the total number of hours streamed for video on demand (VOD) content.

You can even go deeper by clicking into any of the metrics above, picking a date range and exporting the data to share with your team and important stakeholders.

And because we understand your video business runs on data, we’ve spent some development cycles going another layer deeper with reporting analytics on a consumer-level.

In Pt. 2 of the analytics dashboard, we’ll dive into our latest analytics additions and explore some of the deeper reporting Zype offers.

Which metrics mean most to you and your business?

Introduction to the Zype Analytics Dashboard

Happy New Year! Zype has started 2017 with a bang and recently rolled out these product updates that we’re sure you’ll love:

Device linking is a configuration you can enable within your apps that allows consumers to “link” a device to their subscription login. This provides a convenient method of authentication.

You can use Device Linking Settings to automatically unlink a consumer’s devices once they cancel all active subscriptions within your account. To access Device Linking Settings, simply visit your site settings page, click on the Monetization tab, and scroll to the bottom of the page.

We’ve injected the Zype web player with a healthy dose of discoverability to make individual videos more prominent and easily discoverable across a few different mediums.

Unique SEO tags and rich snippets have been added to each video player to improve visibility and click-through from Google search over time. We’ve also updated open graph tags on videos to improve appearance and content when sharing on Facebook.

Viewing “Published” and “Created” Dates while Curating Playlists

As an enhancement to our recent Category Playlists and Smart Ordering releases, we have added the ability to view the “Published” and “Created” dates for videos within a single playlist’s “Manage Videos” page. These new columns will help you when using the Smart Ordering feature and sorting videos by newest to oldest or vice versa.

To see this in action, visit your playlists page and click on the film strip icon for a single playlist to manage its videos.

What's New at Zype- January 2017

With fresh updates to the Zype platform like new playlist options and analytics expansions, Zype has been spreading the winter joy. Plus, check out a few new great OTT apps in the marketplace!

You can now build playlists based off categories, which is an easy way to populate new playlists with videos that have matching categories. This feature also automatically adds new videos to categorize playlists when you assign category values to them! For example, if you add new videos to your Zype library, once you tag them with the appropriate category, they will be automatically added to your category playlist.

You can also set smart ordering rules in playlists, which allows you to easily order videos in a playlist, and ensure that additional videos added to the playlist will follow the same rules. We have a wide range of preset ordering options, including publish date, created date, and alphabetical order.

Analytics: VOD, Download, and Total Hours

We had some pretty major analytics additions in the past month. The revamped analytics dashboard now keeps track of VOD stream hours, download stream hours, and total stream hours (VOD, downloaded and live content). This will enable you to keep track of how hours of each type of content are being watched.

We’ve rolled out some enhancements to the new Consumer Analytics feature. At launch, the feature allowed you to track analytics for an individual consumer such as video player impressions, geographies, devices, players, and revenue models. Now we’ve added the ability to track video plays, average play time, and total hours watched for an individual consumer. You can also click into each of these modules to get a more detailed look at which videos the consumer is playing.

Don’t let the holiday season wreak more havoc than it’s supposed to. Keep fit during the holiday season with Crunch Live, now on Samsung . With a wide variety of exercise routines, you can find your perfect workout that aligns with your schedule. Crunch Live uses Zype to publish apps on multiple platforms, including AFTV, Apple TV and Roku.

Catch your favorite black and white films on The Film Detective, now on Apple TV! With classics like A Christmas Carol and Sherlock Holmes - Dressed to Kill , the selection is hard to beat. Like Crunch Live, The Film Detective uses Zype for multi-platform publishing, and monetization.

What's New At Zype — December 2016

Welcome to Part 2 of our Zype Analytics Series! You can find Part 1 right here. In this post we will quickly give a rundown on how data is a valuable tool that can be used to help build and retain audiences. It’s pretty straightforward, but important all the same.

Using analytics, be it from Google, YouTube, or Zype’s impressive offering of simple and easy-to-read analytics, content owners should have access to all their video business’s data. If they don’t, they will need to drop whatever system they’re using and run to somewhere that’s comprehensive (without being overwhelmingly hard to decipher). You’ll want to see which videos are popular, which groups they’re popular with, and to be able to adjust your marketing and content creation or acquisition efforts to match needs accordingly.

The necessary KPIs (or Key Performance Indicators) to collect are content performance, viewer trends, audience segmentation, revenue metrics, and the overall health of your OTT service.

To take all this one step further, it is important to determine a baseline performance level over a reasonable period of time so that you can correctly identify any changes or anomalies and react accordingly.

For instance, launching a new service might excite the marketplace for a couple of weeks, but then level off and look entirely different after 3 months. Being able to accurately monitor these data points will allow for proper forecasting and stabilize your growth.

[Be sure to check out Pt. 1 of the Analytics Series, Finding the Right Solution, here!]

It’s important to monitor the performance of your overall library, aggregated playlists and individual titles, too. What you’re looking to track here is total number of views, search term (metadata/tag) relevance, and marketing efforts to determine conversion rates. As your OTT service ages, it’ll be advantageous to know if content performs better during certain times of year so that you can plan out a content schedule and focus your marketing efforts accordingly.

Grouping content into playlists makes it easier for viewers to say subscribed to your service. If your viewer is watching Season 1 Episode 1 of a specific series and they watch the full episode from beginning to end, it is likely that they will be interested in Episode 2. Having that pre-loaded into a playlist encourages your viewer to keep watching. For example, if your content is a cooking series, then dropping in similar episodes of another cooking show might entice your use to watch that particular show. Knowing that similar content is available improves the viewer experience and allows you to track how content performs.

[Find out how to monetize playlists with Zype]

To stay with this example, if your viewers are watching similar content in two cooking shows but consistently dropping off on a similar third series, then you will know that there is something occurring that requires further analysis. You can troubleshoot search terms and categorization data to ensure that the metadata is accurate and properly tagged — and if it is, perhaps the viewers do not enjoy that specific show and you can start to figure out why.

Don’t drown in numbers. There’s an x-factor in going beyond looking at the numbers, and using them to reinforce your gut to make the right decisions. To effectively do that, we feel like there has to be a simplicity in your analytics. That right decision can then come easily when you aren’t distracted by trying to decipher your data, or if there’s less pointless data trying to take your attention.

Not all analytics are created equal. A deluge of hard-to-read numbers can work against you, even if it's comprehensive. On the flip side, you do not want to mistake "minimal" for "ease."

With the right tools, data can be used to retain and grow an existing audience by suggesting and recommending content they may like for curation into the service. The more granular the data, the more valuable it will be for acquisition, growth, and retention.

There’s no excuse in today’s world to not have access to helpful data. Everything can be tracked and quantified and available at a moment’s notice when you need to make big decisions. At Zype, our analytics are robust and easy to interpret. Click here to request a Zype demo, and make sure you stay tuned for Part Three of our Analytics Series, coming soon.

If you liked this post and want more insight into the world of OTT, download Zype's latest white paper and ultimate guide: OTT and Beyond!

Zype Analytics Series (Pt. 2): Using Data To Build and Retain Audiences

We’re almost to the finish line of 2016, which, of course, raises questions about 2017. What will it bring? What kind of ups and downs will it have in store for us — not just Zype as a business, but but for you r video business, and consumers as well?

Taking a look at trends and trajectories, we can make some relatively safe predictions about OTT in 2017. In fact, we already made one when we talked about Netflix and opportunities for niche OTT operators.

There seems to be a recent trend where OTT VOD providers, big and small, have been trying to be like each other; small VOD providers want the slick UI and breadth of offerings that larger companies have, but large VOD providers want the close connection the small providers have with their customers, because regions have different likes and dislikes and there’s no one large blanket of content that will work, well, everywhere.

Here’s what Tom Williams , co-founder and CEO of Ostmodern had to say :

“Over the past years many local VOD providers have tried to change to be more like the big global companies (mostly by copying their UIs) and inevitably falling short. Those that have been successful have used the advantage of knowing their audiences’ viewing behaviours more intimately than a global provider ever will, or could. On the other hand, the big globals have increasingly realised that they need to be more local because of the varying tastes of audiences across different regions.”

At Zype, we’re really into our customers having a direct connection to their audiences. Data and feedback are pretty invaluable to scaling your video business. That’s why we have easy-to-read deep analytics at your fingertips — and access to multiple ways to monetize (AVOD, SVOD, TVOD, and hybrid) so you can use that connection with your audience to find the best way to make money.

While we're on the topic, we also bet we'll be seeing a continued and accelerated adoption of monetization beyond AVOD (e.g., more independent/individual broadcasters and publishers self-monetizing through SVOD and TVOD).

It seems like for the longest time that the wide scope of content you could amass automatically made you the best option. We believe that having a good amount of content — to avoid your audience quickly exhausting all the content you have —  will always be a necessity, but we also feel like curation is going to become paramount. Zype's video platform has some impressive ways of helping you curate your content into manageable libraries and playlists (at Zype, you can even monetize those playlists) that promote discoverability. You'll be seeing your video business competitors step up their game in coming up with smart ways to help users navigate bigger collections of content, so it's time to start really thinking about curation and how it can help you.

And, we really do believe that the age of the niche OTT operator is on the horizon. Video businesses that know exactly what they’re offering and what specific audience they’re offering it to will be popping up — and within businesses like that, curating that niche content becomes even more important for the discovery of new titles that live in a sea of similarities (like an all-noir channel, for instance).

This past year we saw the NFL broadcast live football games on Twitter. How crazy is that? Not so crazy if you think about it, but in the context of each leap in how sports are devoured, it’s pretty cool — in person, radio, TV, online/mobile.

We’re going to see even more of this too, because younger people are watching less and less when it comes to live sports, and it's smart for sports to look online for redemption. For younger people, the idea of sitting down in front of their TV for a live game might not align with how they get the rest of their content: on the go and online. This is why we’re seeing creative solutions like NFL streams on Twitter, working out relatively well for everyone .

The real question is, though: will going OTT revive watching sports, or is it something new generations are growing out of naturally, in general ? Sports will have to figure out how to deal with that, and maybe something more drastic than full live games online will have to be implemented, like short-form VOD content and replays for filling the gaps.

OTT is growing. According to Pivotal Research, viewership grew 62% over the past year and accounts for 8.1% of all US ages 18-49.

62% is wonderful, and a large enough leap that another leap can probably counted on for 2017 as well. With more and more OTT cable solutions popping up (like Hulu’s addition, due in 2017), it’s a safe bet that more and more people might at least try cutting the cord to traditional cable and opting for an internet-based service. Already on the map are Sling, Playstation Vue, and DirecTV Now.

This doesn't even start to take into account how many OTT VOD subscribers there are for services like Netflix, which continues to grow and supplement entertainment for those with or without cable subscriptions. If you've been wondering how to actually cut the cord, the NY Times has a great guide on how to get started. Last quarter alone, cable lost 298,000 subscribers. That many people can't all be wrong.

Saying “Live VOD” might be an oxymoron, so let us put it another way: we're going to be seeing more and more live video that immediately becomes a VOD offering right after the stream ends. We’re talking access to the entire library of once-live shows that will grow as each episode signs off. Zype LIVE already handles this with ease, turning your live stream into VOD automatically if you so choose, with the embedded live player seamlessly becoming the code for the new VOD file for playing. No need to swap it out.

Look, the global market forecast for OTT VOD revenue is set to balloon to $65 billion by 2021. You can bet a chunk of that will be VOD from live streaming.

2017 is on trend to be the biggest year ever for VOD, OTT and Beyond. Without sounding like too much like soothsayers, we expect to see changes from larger providers (like Netflix) and smaller, more local and niche-operators, as they try and become more like each other in terms of UI and discovery. We're going to see more video businesses choose monetization outside of AVOD, too.

We’re going to see changes to how people offer and devour live sporting events, beyond the NFL having games on Twitter. With a whole younger generation watching fewer sports than ever, sports will have to make some drastic moves to stay relevant, money-making machines.

All of this is underlined by the fact that cord cutting is growing, and people are now able to access programming easier, and cheaper, online than ever before — including access to live local programming. And speaking of live programming, we’re going to be seeing more and more live content go OTT.... and be served up for VOD offering soon after airing.

Are you looking forward to 2017? What do you think the future hold for VOD and OTT?

If you're looking to start 2017 off right, why not go all-out and request a Zype Demo? You can do that right here.

With 2016 All But Gone, Where Does 2017 See OTT?

With Zype, monetization is easy. We truly believe that you should profit from your hard work and content in any way you want, so we provide multiple monetization methods: SVOD, TVOD, AVOD or a hybrid. Now, because curation can be just as important as the content itself, Zype lets you monetize complete playlists.

Easily. Simply go to the desired playlist via the Zype platform. You should see the monetization option at the top.

You can then monetize your playlists the same way you monetize your individual videos: through ads, transactions and rentals. If enabled, playlist monetization also supports pass plans and redemption codes.

Have free content in the playlist bundle? No problem. Viewers will only be prompted to sign in/ purchase if the video they’ve selected is monetized. This allows you to keep your free content free, but also stress the importance of watching the whole playlist.

What’s the point of monetized playlists when you can just monetize each video individually? Well, it’s kind of like buying a single episode vs. an entire season; viewers don’t want to go through the hassle of buying each individual episode when you know you want to watch the whole thing.

So Zype can apply this to collections, in playlists.

Think about it. If you create your videos with the intention of being viewed consecutively, or completely, would viewers really get the full effect if they only watched one? It’s kind of like reading the first half off a book or only looking at the top of a painting. It disrupts your art. Enabling playlist monetization not only makes it easier for viewers to access your content, but also lets them know that the playlist was intentional and is part of the viewing experience. Nowadays, offering content is only half the battle; curation enables discovery and promotion-- especially if the content is bundled together, and purchased as a whole.

Check out how Havoc TV implemented a playlist monetized with advertising, and tell us it isn’t awesome!

Monetize Simply with Playlists

Zype's CEO on DEW Webinar: Optimizing OTT Distribution

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Introduction to the Zype Analytics Dashboard

What's New at Zype- January 2017

What's New At Zype — December 2016

Zype Analytics Series (Pt. 2): Using Data To Build and Retain Audiences

With 2016 All But Gone, Where Does 2017 See OTT?

Monetize Simply with Playlists

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