Wired was founded in 1993 and has completely rebranded itself as a video-first platform. As a publisher with a very tech-savvy audience, they needed a suite of OTT apps that were advanced and sleek.
Wired relies on Apps Creator to build custom OTT apps that keep their audiences engaged and provide new monetization opportunities across digital platforms.
Wired wanted to reach new audiences through a video channel with easy-to-add content to keep its audience engaged.
Within 5 months, Wired launched an OTT app across tvOS, Roku, FireTV and AndroidTV platforms, increasing engagement by 5x. By using sponsored banners and video advertisements, Wired is now able to monetize more content than ever.