In recent years, the over-the-top (OTT) market has grown substantially and is now considered a mainstream delivery platform alongside pay TV and traditional broadcast. However, the competition is fierce as the battle for subscriber viewing time and wallet share hardens every day.
If you’re looking to launch your own OTT business, it may seem overwhelming, but you can still get a share of the proverbial OTT pie without having to square up to the likes of Amazon Prime or Netflix. With the right content in place, there are no limitations to distribution with OTT. Plus, most of the OTT barriers that existed previously are crumbling so it’s a good time to start on OTT business.
Why You Should Invest in an OTT Business
If you’re considering launching your own OTT service, the availability of data and the relevant infrastructure is particularly important. This is because consumers today spend more time watching video content on their mobile gadgets than ever before. Consumer data buckets are getting bigger while data is becoming cheaper than before.
By investing in OTT services, you can capitalize on the opportunities that pay-TV can’t deliver and reach your audiences directly. Besides data, there’s increased investment and coverage of fixed and mobile infrastructure with the rollout of 5G networks and expansion of LTE networks. Such developments make data connections available for OTT video streaming services in existing and new markets.
Businesses that have their own OTT services also get the flexibility to customize and brand their content while enjoying maximizing their income with customized monetization models.
How to Start an OTT Service
Now that you know the first-hand benefits of starting your OTT business, here are the components to help you start the platform right from the scratch and grow from there.
Drive Real-World Results to Your Business with OTT
Today’s consumer wants to have it all and have it right now. OTT services ensure that consumers can access the content they want, whenever they feel like it and on any device they want.
At MAZ, we believe there’s lots of room in the growing market for OTT services. There are many opportunities for you to bypass distributor meetings and monetize your own content independently. Ready to build OTT services for your business?