Meet Zype and the Backlight team at NAB, Booth W3157
Meet Zype and the Backlight team
at NAB, Booth W3157

OTT: Higher Audience Segmentation Leads to Higher Engagement

By The Zype Team on May 17, 2019

With more viewing options than ever, audiences are getting smaller and that’s a good thing. We explore why in our latest video.

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