"The advice we’ve always given our customers is don’t boil the ocean, especially if you don’t have a track record in direct-to-consumer. Focus on one or two platforms, get data, learn about your audience, learn about what works, whether it's content or user experience, and build from there.” Ed Laczynski
Zype's CEO Ed Laczynski joined host Colin Dixon, Founder and Chief Analyst of nScreenMedia, for a conversation about OTT optimization. They discuss what to consider when launching an owned and operated service, the shift toward ad-supported streaming services, how to develop a successful go-to-market video distribution strategy, and more.
Part of the Let's DEW Lunch Webinar Series by Digital Media Wire