A Guide to Video Content Management

Video has become the epicenter of content on the Internet. In fact, the United States alone there is more than 180 million digital video viewers that account for 75% of online users. Digital video’s sole purpose isn’t just for entertainment, but it’s become an increasingly popular and effective medium for education, business and marketing as well. A staggering 87% of online marketers use video content and 96% of B2B organizations utilize video in their marketing campaigns.

Whether you are using video for entertainment, marketing, e-commerce, or any creative purpose, you’ve likely encountered the need for a video content management system.

The Need for a Video Content Management System

As content owners start to ramp up the volume of videos they’re producing, things like video management, storage and distribution become increasingly complicated and time-consuming. This is where video content management systems come in.

There are huge benefits to using a video CMS. It allows content creators to streamline the technical processes (without a negative impact on quality) and it makes publishing videos to multiple OTT platforms and devices much easier.

The Need for a Content Management System is Clear

Life without a content management system can be complicated. In an attempt to facilitate their process, many video creators and owners end up coming up their own basic form of a content management system through trial and error.

While these internal systems for content management and file storage might work for other types of content (such as static images and text files), video files are large and tend to cause havoc or overload the system.

A video platform not only ensures that video files are safely stored all in one place, but also there are a variety of other benefits that include:

Quickly importing and uploading multiple videos that already exist from across multiple providers, 3rd party sources, and OVPs.

The ability to make bulk metadata changes and organize content into reusable playlists for easy sharing and publishing.

Transcode (optimize) your video library so your audience can enjoy your content no matter what device they are using.

How to Choose the Right Video Content Management System

It’s important to consider the following before you decide what video CMS is right for you and your business.

Is it user-friendly? You want to find a video CMS that creates a solution, and not a headache. The more user-friendly a CMS is, the easier it will be to get your team to use the platform as well.

Does it support large video files ? The higher the quality of your video files, the more important it is to have a powerful CMS that can handle large file sizes without sacrificing quality. Cloud storage makes your video management accessible from anywhere.

Is it scalable? You’ll eventually have dozens or hundreds of videos on your CMS. When it comes time to search for a specific one, does your video CMS make this search an easy process?

Does it allow you to connect to where your viewers are? You want  CMS platforms can seamlessly integrate with OTT ecosystems like Apple TV, Roku, and more.

Does it optimize your video delivery for all devices? Mobile video consumption rises over 100% every year , yet many CMS platforms do not have adaptive streams that auto adjusts quality based on viewer bandwidth or the selected quality level.

Searching for the answer to these questions will likely land you on a platform like Zype.