Online video content contributes to almost 82.5% of the total traffic on the world wide web today. Without robust, efficient, and reliable video platform services available to content creators, this would not be possible. These content creators can make their lives easier by choosing video platform services that support them from start to end, eliminating the need to interface with multiple platforms for various different requirements.
How to Choose a Video Platform Service
There are so many video platform services in the market that it can be confusing to choose the right one. Gartner has put together an article that gives content creators all the information they would need to make a decision about the video platform service they would want to opt for.
Here's a summary of Gartner's key findings and recommendations:
Market Definition
Video platform services must support video assets right from the get-go until the very end. They should provide capabilities for:
- Ingestion
- Encoding
- Asset management
- Editing
- Packaging
- Monetization
- Monitoring
- Security
- Playout
Key Findings
There are various options available to choose from for companies with video platform projects to achieve their goals. Most of these options support integrations with the major cloud platforms like AWS, Microsoft Azure, and Google. Some of these platforms require third-party integrations for advertising and data analytics requirements and may not be your first choice.
Recommendations
Look for a service that gives you the option to scale up without compromising on the security of your platform. Scaling up brings with it the opportunity to use analytics data to grow more efficiently. Try and find a video platform service that supports this requirement for analytics whenever you need it.
If you're looking to make money through your video platform, choose a platform that supports user subscriptions and/or advertising based on the revenue model you want to opt for. It's always better to go for a service that offers both, as you might want to alter your revenue source later.
Comparing the Best Online Video Platforms
If you're still racking your brain about which video platform service to pick, you can refer to the list put together by Gartner, one of the most reliable and trustworthy consulting firms. Gartner's findings will nudge you in the right direction and allow you to make a more informed decision.
In Gartner's recommendations, you will find a video platform service to which few others can hold a candle— Zype.
Zype supports you from ideation to execution. It uses an API-first approach to make integration with your platform as seamless as possible. It doesn't matter whether you're an SME or a larger organization; Zype has the right tools to support you with whatever you need.
Zype goes a step further than its peers by providing a solution for customization as well as integration of third-party applications. It also allows you to monetize your videos efficiently by giving your users multiple payment options to choose from.
Making the Right Decision
There will always be multiple options to choose from, and some of them will be better than others. You must make a decision based on your current and future needs, along with what the platform services have to offer.
Choosing the right video platform service is vital to the success of your video streaming service. Therefore, it's important to not rush the decision-making process and conduct thorough research. Trusting experts like Gartner can prove to be a major catalyst in how your platform turns out. If you're ready to take that leap of faith and embrace a hassle-free, seamless video platform service, book a demo today.