This accomplishment is a reflection of the amazing team that Zype is and our collaboration to work together to build the best video infrastructure platform, while focusing on Zype’s core values in everything we do.

For Zype, remote work began before the global pandemic -- we already had Zypesters globally distributed since the early days of our company’s growth. The new reality brought on by COVID-19 accelerated this process, reinforcing the confidence that it can be done successfully with the proper tools, procedures and buy-in from key stakeholders. Our recent acquisition of MAZ Systems only reinforced Zype’s outlook -- the MAZ team is globally distributed across India and the USA.

We are proud to have Zypesters in 4 continents, North and South America, Europe, and Asia, and wake up every day focusing on ways to maintain and build upon our culture, which is centered around core values and transparency.

As we continue to grow worldwide, it is important to hire where we find the best talent from diverse backgrounds. It has also been a great benefit for our team to have the flexibility to work from wherever they are. It allows us to build a culture that fosters growth and focus on working towards goals by empowering collaboration.

Zype is very proud of this accomplishment, and thankful to our team for working hard every day to make Zype a great place to work, no matter where they are located throughout the world!

Zype Included in Quartz Best Companies for Remote Workers 2021

Zype included in Quartz Best Companies for Remote Workers 2021

Today Zype announced its acquisition of MAZ Systems, a leading OTT app publishing platform for connected TV and mobile devices. The combined company is powering over 900 video apps and playout channels from a platform that serves over 15 billion video API requests per month.

This acquisition will change what it means for video publishers to launch a streaming service in today’s rapidly shifting environment, and empower Zype and MAZ customers with new tools and flexibility. Here’s our plan to impact the video publishing world:

WE’RE EMPOWERING VIDEO PUBLISHERS TO GROW REACH AND REVENUE EVERYWHERE

The ability to stream video content anywhere, anytime and on any device is an essential part of a smart content business strategy. Our recent report on the video engineering gap proved how vital video is for businesses, with 92% of respondents agreeing that video is key for their company when it comes to customer engagement. Yet 66% of respondents from video-centric businesses feel that their management doesn’t even realize the complexities that go into video optimization and distribution. 

The network of devices that Zype and MAZ connects to allows enterprise video publishers to distribute content to over 2 billion people worldwide, and this network is growing every day with every new smart TV sold.  Now with MAZ’s app platform as an extension of Zype’s leading video API and infrastructure framework, we make it easier than ever to launch OTT TV and mobile video applications by leveraging cloud-based in-browser design and curation tools, backed by a viewing experience on par with top tier consumer platforms like Netflix and Hulu. Using Zype and MAZ for app building, publishing, and streaming, content providers can get to market quickly and bring their content directly to viewers on all of the platforms where people are streaming video, without in-house coding or design expertise. Our comprehensive joint solution costs as much as 4x less, yet improves implementation and go-to-market times by as much as 80% when compared to traditional multi-platform video distribution  methods.

Zype’s toolkit for packaging and monetizing content extends across all publishing endpoints, supporting a diverse range of video business models such as creating SVOD subscription plans, offering TVOD video rentals and purchases, as well as serving AVOD content monetized with video advertising.

Top-tier curation tools and content analytics enable video publishers to dynamically program the best content experience for their viewers and optimize for the performance and business metrics that matter.

WE’RE COMMITTED TO AN OPEN VIDEO ECOSYSTEM 

Openness, flexibility, and connectivity have been part and parcel of Zype’s philosophy since our first video API launch in 2014. As Zype and MAZ both do today, our customers will have the flexibility to use some or all components of a modern, API-first platform, offering a modular approach to streaming architecture that highlights Zype’s commitment to an open and connected video ecosystem. Our suite of video connectors includes integrations with all major OTT/CTV distribution channels, and we integrate with 1000+ major SaaS platforms.

With MAZ, Zype now supports automated app publishing across all major mobile, tablet, connected TV, gaming console devices, and browser experiences including iOS, Android, Roku, Amazon Fire TV, Apple TV, Samsung Tizen, Vizio, LG, Android TV, and Xbox. These app capabilities are in addition to Zype’s current support for streaming to digital and linear platforms including YouTube, Twitch, XUMO, Hulu + Live TV, Local Now, Samsung TV Plus, The Roku Channel, and PlutoTV.

Video publishers can leverage Zype and MAZ software along with their choice of online video platform, encoder, CDN, or video player, and integrate with their existing payment, customer data, and data management platforms. Now video publishers will benefit from access to even more endpoints, with integrated advertising and subscription connectivity along with video streaming capabilities that will allow them to scale their operations and business models with success. 

WE WILL CONTINUE TO INNOVATE THE ENTERPRISE VIDEO API AND INFRASTRUCTURE STACK

The video publishing landscape is continuously shifting and evolving, which makes it challenging for video publishers to maintain a top-tier video business strategy and experience. Whether its new streaming services that offer opportunities to reach new audiences, new technical standards to maintain a quality experience across all devices, or new business models that enable publishers to drive continuous revenue growth,  publishers need to be on a SaaS platform that will meet their needs today, as well as predict their needs into the future.

Zype’s Video API and automation, available in an affordable and scalable Software-as-a-Service model, is ready to evolve to meet our customers’ business needs thanks to a global team of experienced engineers, product designers, and customer support staff. The acquisition of MAZ extends our bench of like-minded experts ready and willing to adapt to new streaming market opportunities, standards, and business models.

By combining resources and deep technical expertise, Zype and MAZ together provide a joint solution that allows customers from enterprise clients to standalone content creators to leverage top-of-the-line live streaming infrastructure for their end-to-end video workflows spanning ingest, distribution, monetization, consumer management and analytics on their video streaming platforms across every consumer touchpoint.

MAZ customers will continue to have access to all services, in addition to Zype's full stack video API and infrastructure, including Zype’s Playout, CRM, and CMS solutions.  This includes all services including the MAZ Publishing platform that caters to customers focused on article based content. Zype’s deep roots in supporting complex content taxonomies and support for all media types - including article and image content - will enable us to present a comprehensive solution to enterprises as they make their journey towards a video-centric publishing transformation.   

As the infrastructure for digital video, Zype’s goal is to enable our customers to easily and seamlessly curate content in an intuitive way, so that they can focus on creating and monetizing engaging content experiences instead of worrying about the architecture behind their workflows.  With MAZ’s tools under our belt, Zype is primed to deliver an outstanding full service, end-to-end content delivery solution for all our clients.  

To read more on the acquisition, check out our press release here. 

Ready to get started? Speak with our sales team to learn more about our joint offering today. 

Why Our Acquisition of MAZ Systems Will Change the Game for Video Publishers

Media and content businesses can deliver and monetize advanced streaming applications with integrated, best-in-class capabilities 

September 15, 2021, New York -- Zype, the leading video API and infrastructure platform, today announced it has acquired MAZ Systems, a leading OTT app publishing platform for connected TV and mobile devices. With MAZ, Zype adds no-code OTT TV and mobile app automation to help enterprise video publishers create streaming experiences for the billions of people who watch streaming video every day. The combination of the companies brings Zype to more than 80 employees on four continents. The company now supports over 900 video apps and playout channels available to over 2 billion people worldwide.

“Streaming video content is now essential for enterprises to engage audiences anywhere, anytime and on any device,” said Ed Laczynski, CEO of Zype. “Adding MAZ’s best-in-breed TV and mobile app publishing and automation will help enterprise video publishers design  cross-platform apps from a single configuration. Our research shows that 92%  of organizations underestimate the amount of manual work required to create and manage video products, and we are excited to add these capabilities to better connect the world’s streaming video and viewers.”

With MAZ, Zype now supports automated app publishing across all major mobile, tablet, connected TV, web browsers, and gaming console devices, including iOS, Android, Roku, Amazon Fire TV, Apple TV, Samsung Tizen, Vizio, LG, Android TV, and Xbox.   

According to MAZ systems CEO, Shikha Arora, "Our philosophy for the acquisition was to extend our capabilities beyond the OTT apps and mobile space, providing a deeper and more robust set of solutions to both MAZ and Zype’s customers, and most importantly to invest in innovation in the video ecosystem with a larger team of engineers, product, and sales experts who share a common set of values and goals." Arora will join the Zype leadership team and continue leading the MAZ group and help Zype's innovation strategy going forward. 

The acquisition demonstrates Zype’s commitment to an open and connected video ecosystem with its modular approach. Video publishers can leverage the Zype API and MAZ automation along with their choice of online video platform, encoding, CDN, or video player, and integrate with their choice of ad-serving, payment, and data management platforms.

“As a long-time Zype customer and video publisher, I’m excited to see MAZ join the Zype product family,” says Kristen Gray, President of Konami Cross Media NY. “Enterprise content publishers will benefit from access to more endpoints, with integrated advertising and subscription connectivity along with Zype’s massive scale video streaming capabilities.”

MAZ customers will continue to have access to all products and services, in addition to Zype's full-stack video API and infrastructure, including Zype’s Playout, CRM, and CMS solutions. 

MAZ was founded with one goal in mind: To empower content creators to be amazing. Today we carry out this mission by bringing businesses of all shapes and sizes to every major media platform. From mobile and TV streaming apps to Apple News and gaming consoles, the MAZ platform covers it all. https://www.mazsystems.com

Zype is the infrastructure for digital video, providing an API-first SaaS that helps product teams solve mission critical streaming video challenges. Enterprises use Zype to drive revenue and engagement with streaming video on the web, mobile, OTT and connected TV, and social media. Zype provides the most connected and reliable cloud-based video content management and distribution infrastructure, with monetization, CRM, business analytics, automation, and integrations with thousands of SaaS applications.

Founded in 2014 and headquartered in New York, Zype is a privately held company with over 300 customers worldwide. www.zype.com. 

Contact:
Guy Murrel
Catapult for Zype
gmurrel@catapultpr-ir.com
(303) 581-7760

Zype Acquires MAZ Systems to Extend Leading Video API and Infrastructure Platform with No-Code TV and Mobile App Publishing Framework

The Video Insiders Podcast: "All The Hype About Zype"

“All The Hype about Zype” presented by "The Video Insiders" podcast features a sit down conversation between Zype CEO Ed Laczynski and the hosts of "The Video Insider" podcast Mark Donnigan and Dror Gill. In this episode, the group discusses how Zype was founded, the first hand pain in developing video products, the fragmentation of the video supply chain, and the future of the media industry.  

You can listen to the full conversation in the video below:

To learn more about how your business can use Zype to enhance your online video management, monetization, and distribution strategy, you can request a demo here and speak directly with our team.  

"All the Hype about Zype" - The Video Insiders Podcast

Working in a fast-paced startup can be a heads-down endeavour.

At Zype, we know that helping customers solve problems and perform better is the best recipe for success. And, like many fast-growing companies, much of that focus centers on new technology.

However, we know that helping customers often extends beyond just our platform. Many times we find ourselves guiding our clients as well — helping them navigate continuous change and aligning the organization for success.

Recently, we stepped back and looked at common challenges facing not only our customers, but also the industry at large. We asked ourselves: how can we help improve the way video and business teams work together? Through our experience and customer engagement, we saw that many legacy models just don’t cut it anymore. In the new era of premium video as a mission-critical, strategic initiative, engaging with customers — the right customers — when and where they want content is everything.

As part of this process, we also looked at other industries that have transformed themselves. Many have followed and adopted Lean-inspired processes to streamline work and ensure each stage of the product/service life cycle is connected. Business goals and priorities were clearly defined and shared to drive every aspect of a products creation and delivery. Movements like Lean Manufacturing, and in the software space, Agile and DevOps, create greater efficiency in development and production, and enabled incredible delivery speeds.

We believe these approaches also can benefit the streaming video industry, by connecting video business and operations.

Based on our observations and experience, our team at Zype created a new process framework that is freely available and open to the industry — VidOps.

VidOps is a set of guiding principles for video-centric organizations. VidOps is not a Zype product or service, but an open and freely available framework to connect teams, tools and processes to help cross-functional teams deliver more value to customers at a faster speed. The framework aims to unify video developers, technical assets, business stakeholders and content operations work into a single workflow.

VidOps is all about breaking down silos between creative teams, production, engineering, marketing, finance, sales, and creating an interconnected workflow. This means better communication, collaboration, automation and working together toward a shared goal and vision set by the business as a whole.

Though introducing a new set of principles and applying new methods can absolutely be difficult, our industry has the benefit of being relatively young, and agile. That gives all of us in the video industry an advantage. We understand that change is vital to our survival, and VidOps aims to address the latest trends to help us perform better and deliver better value to customers..

At Zype, we believe that as viewer trends continue to move toward OTT and alternative video consumption approaches expand in popularity and scope, the potential for complexities and siloed teams will continue to grow. The VidOps framework focuses on helping teams work better together and streamlining workflows, to ensure video teams meet the strategic objectives they have before them.

Want to learn more? We’ve written a white paper diving deeper into what VidOps is, why we need it and  practical steps you can follow to connect teams and workflows.

Also, VidOps is meant to be an open and collaborative effort, so please reach out to me with your feedback, as we welcome your input to help move VidOps forward.

Introducing VidOps: An Industry Framework for Connecting Video Business and Operations

We have more good news to share this week. Today, Zype announced its inclusion in the 37th annual Inc. 5000, the most prestigious ranking of the nation fastest-growing private companies.

Our team works hard with customers to build amazing streaming video services, relying on our core values of courage, hard work, awesomeness, resourcefulness and thoughtfulness to guide our decisions. It’s great to receive this recognition as it illustrates how building great technology, putting customers first and empowering great people leads to an exciting, growing company.

The Inc. 5000 represents a unique look at the most successful companies within the American economy’s most dynamic segment — its independent small and mid-sized businesses. Zype has grown quickly in the video distribution and content management market space thanks to our strong platform and award-winning customer service.

The 2018 Inc. 5000 is ranked according to percentage revenue growth when comparing

2014 to 2017. To qualify, companies must have been founded and generating revenue by March 31, 2014. They had to be U.S.-based, privately held, for profit, and Independent — not subsidiaries or divisions of other companies — as of December 31, 2017.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

Zype has more than found its footing as a young company, and we are committed to build on our success by being the video distribution and content management platform of choice. To all of our customers, partners and employees — thank you for helping us receive this fantastic industry validation!

We’re on a Roll!  Zype’s Included in the Inc. 5000

Zype Wins Third Stevie Award for Customer Service and Support

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Zype Included in Quartz Best Companies for Remote Workers 2021

Why Our Acquisition of MAZ Systems Will Change the Game for Video Publishers

Zype Acquires MAZ Systems to Extend Leading Video API and Infrastructure Platform with No-Code TV and Mobile App Publishing Framework

"All the Hype about Zype" - The Video Insiders Podcast

Introducing VidOps: An Industry Framework for Connecting Video Business and Operations

We’re on a Roll! Zype’s Included in the Inc. 5000

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