Happy November! Zype is excited to announce a few amazing new product launches to help customers understand their audiences better via new and improved Video Analytics APIs and generate more revenue through native in-app purchasing unlocked by our Marketplace Connect service.

Video Analytics APIs to Understand Your Audience Engagement

Our Video Analytics APIs help you understand how your viewers are engaging with your video products. You can use the Video Analytics APIs to create custom views around video stream hours, impressions, devices, and more.

With this latest release we've made all of Zype's core video analytics metrics available via the Video Analytics API, so you can slice and dice data however you'd like. We also understand the power of integrating video analytics from Zype along with your other data sources, so it's now easier than ever to export data from Zype and consolidate in your own data warehouse using tools like Tableau, Google Data Studio, Looker, and more.

Use Marketplace Connect to Convert More Sales and Grow Your Revenue

Zype’s Marketplace Connect service takes away the complexity of managing and selling subscription and transaction video products across different set top and mobile marketplaces such as iTunes, Google Play Store, Roku, and Amazon Fire TV. With Marketplace Connect, Zype provides a turnkey authentication and entitlements management service, which means you can sell the same paywall video products across all these different marketplaces.

Send over questions or hellos to csmith@zype.com.

What's New at Zype: Announcing Video Analytics APIs and Marketplace Connect

Zype is excited to announce the launch of our latest social media integration, Publishing Videos on Facebook - and we think you’ll be excited too. Publishing content directly on your Facebook business page allows yet another way to share videos instantly with your audiences on the web.

Social media goes a long way in promoting content and ensuring it reaches viewers faster; as a video business owner, this endeavor is paramount.

We don’t need to go through Facebook’s analytics to convince you of the eye traffic on their platform - chances are, you already have a Facebook business page and you might already be promoting your content there. Reach a wider audience by distributing on social without messy redirects. Publish the video you want, trimmed down to the moment you want to share, in a clean, digestible format.

Trim your video, edit metadata, and publish...hassle-free!

Zype’s Publish to Facebook tool already has Facebook’s publishing requirements covered, so you don’t need to worry about any complex configurations. Additionally, Zype provides the opportunity for you to easily update video titles, descriptions, keywords, and even the duration of the video clip being posted (protip: trim tool!) - baked right into the publishing process. Once you’ve connected your Facebook account, you can start publishing in moments.

Connect to Facebook from your Zype account

Now that you’re as excited about publishing on social media as we are, the next step is to visit your library and connect to your Facebook account. What’re you waiting for?! Why are you still reading this? Go! Try! Test! And give us feedback, we love hearing from you.

Review the steps to publish to Facebook >

Send over questions or hellos to anna @zype.com

What's New at Zype: The Easiest Way to Publish Videos on Facebook

Looking for ways to increase traffic to your webpage and drive revenue? Zype's got your back. Zype's affiliate marketing integrations are engineered to provide your affiliates with useful information they require, helping you reap the full benefits of their program. And not only that, but Zype's automatic redirect from subscription embeds can help direct your audience to the pages you want them to see most.

You can use Zype's subscription or transaction embed to display an invisible tracking pixel that will capture valuable information from your viewers that you can return to your affiliate. Adding this tracking onto the embed is simple and crucial in providing your affiliate program with the information they require.

Zype allows you to add an auto redirect URL into the platform that will direct your audience to your page of choice upon a successful subscription purchase. In addition to providing this functionality to help guide your audience experience, you can also add macros onto the end of your redirect URL to capture additional information to return to your affiliate. We support dynamic value fill for the following macros:

The Zype consumer ID for the consumer who just completed a purchase

The Zype subscription ID for the consumer who just completed a purchase

The email address of the consumer who just completed a purchase

The Stripe ID for the consumer who just completed a purchase

The Braintree ID for the consumer who just completed a purchase

Dollar value of the purchase that was just placed, returned in '7.99' format (no symbols)

The 3 letter currency code of the purchase that was just placed

The Zype subscription plan ID for subscription sign ups

Already have your affiliate tracking code URL and auto redirect URL?  Simply visit the Subscription Settings page and scroll to see both options. We’ve outlined some more specifics in our Help Center article linked below in case you need it.

Learn more about Zype's Affiliate Marketing options >

We love hearing from you! Give me a shout by emailing anna @zype.com.

What's New at Zype: Supercharge Your Affiliate Marketing

At Zype, we know time is of the utmost importance when it comes to your workflow, so we’ve developed a webhook service that allows you to save time when tracking consumer subscription and transaction events.

O ur webhook service allows developers to receive webhook notifications at a given target URL or server based on common events within the Zype platform. You can choose to receive triggers based on any of the following events:

And it gets even better than that; each event response includes additional, helpful metadata, so you don’t have to go searching for it. Just check our API Documentation to see what additional metadata you’ll receive. For example, the consumer created event will send the event type as well as the full consumer object, which can be referenced in our consumer API; consumer_ID, site_ID, create_at date, and more!

What are some ways to leverage Zype's Webhook Service?

Once your events are sent to your webhook URL, the possibilities for next steps are virtually endless. We’ve seen success with using the Consumer created event to send out a batch of automated welcome emails to your new consumers.

You can also create more specified automations, such as promotions for a consumer’s birthday, internal team announcements once your subscriber count reaches a certain number, or notifications when a subscription is deleted to launch a “Save this customer” campaign. Be creative! Think about what you’d like to be notified of and how you can use that information to best serve your audience.

Already have your webhook URL and ready to get in there? Simply visit the Webhook Events tab of the settings page. We’ve outlined some more specifics in our Help Center article linked below in case you need it.

Learn more about entering in your Webhook URL >

What's New at Zype: Zype's Webhook Service Helps Automate Your Workflow

Make tracking your platform usage a breeze! Zype’s Usage Report has a fresh new look that is sure to make your life easier. Diving into the report will provide a more granular view of platform usage over a specified time period, and is exportable for simplified sharing and evaluation.

The usage dashboard is broken into three metrics: transcode hours, stream hours, and paywall transactions, and includes a date range to frame your search.

Transcode metrics encapsulate total hours for content that has been transcoded or encoded (for all you live streamers out there). Stream hours metrics show the total duration of video content delivered to your audience during the selected time period; this is viewable looking at hours streamed for Live + VOD content, or looking at hours streamed for Paywall + Non-paywall content. Lastly you’ll be able to see paywall transaction metrics, which include all purchase transactions and subscribers in a given time frame.

Viewing the Usage Report will help you better gauge your platform activity, which can in turn help you strategize for the optimal import cadence, live event support, monetization setup, and more.

For example, you can easily view your first quarter paywall transactions to see if you’re reaching your goals and determine if you want to make changes on your monetization approach. You can also view the present month’s transcode hours to help plan current imports more strategically or schedule live events more thoughtfully.

Bottom line: More visibility in your usage will help you operate more efficiently.

Anything come to mind we didn’t cover? We’re here for you! Just email anna @zype.com to get in touch.

What's New at Zype: Track Your Usage

We’ve enhanced the consumers page in Zype to provide in-depth filtering options to better track and manage subscriptions, cancellations, and other data related to your consumer base. Using Zype’s consumer filters will help you quickly see more granular segments of your consumers at the click of a button.

 How can I best utilize Consumer Filters? 

For SVOD businesses, understanding consumer subscriptions and churn data is probably the number one most important aspect of your business aside from delivering the product itself. There are a number of ways you can use Zype’s consumer filters to your advantage, but we have a few popular ones listed below.

Filter by Subscription Status = Not Subscribed to find all consumers that have not yet converted into paying customers. Use this list to target messaging to these consumers to increase  conversion.

Filter by Subscription Sign Up Date to see a granular view of which new subscriptions you’ve gained last month, or last quarter. This is helpful in understanding your real-time or most recent market appeal, and again help target this segment in new marketing initiatives.

Filter by Subscription Canceled Date to identify which customers have canceled their subscriptions and when. Did you shift your product during that time? Were these “bad fit” customers? Narrowing down the details of your consumer list can help uncover the answers to these tough business questions.

After you've filtered your consumers to your desired view, you can easily copy a link to that filtered view and bookmark it for easier future access. You can also easily export a filtered view of consumers, which is helpful if you want to export all your canceled consumers and import them into an email marketing tool like MailChimp or Constant Contact to target for a win back campaign.

We’re excited you want to leverage consumer filters, and the great news is that they are already available in your Zype account. Simply visit the consumers page from the Make Money section of the platform and start filtering.

Question? Comment? Just want to chat? We’d love to hear from you!

What's New at Zype: Track consumer subscription and cancellation data more easily

Free Ad Supported Streaming: Tap Into the Massive Audience Behind the Free TV Movement

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What's New at Zype: Announcing Video Analytics APIs and Marketplace Connect

What's New at Zype: The Easiest Way to Publish Videos on Facebook

What's New at Zype: Supercharge Your Affiliate Marketing

What's New at Zype: Zype's Webhook Service Helps Automate Your Workflow

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What's New at Zype: Track consumer subscription and cancellation data more easily

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