1. TikTok Makes First Push Into Streaming with Fire TV App

The app includes playlists and compilations of popular videos that TikTok selects, in addition to exclusive interviews with      creators and influencers.

The number of SVOD subscriptions worldwide rose by 28 percent in 2019, according to Digital TV Research.

3. Pluto TV and LG Embark on Global Smart TV Distribution Partnership

Under the arrangement, 2020 models of LG smart TVs in the U.S. will carry Pluto, an ad-supported, linear bundle of streaming channels.

4. Why AMC Networks Streaming Success Should Terrify Cable Companies

The television brand won't topple the cable business by itself, but the company is proving low-cost niche services can draw enough of a crowd to matter.

5.ViacomCBS Preps Global SVOD Service for 2021

ViacomCBS Networks International (VCNI) will launch an SVOD service internationally beginning in early 2021 delivering content from all of its brands.

6.Even YouTube Indie Video Producers Feel the Ad Revenue Squeeze

Many entrepreneurs are shifting gears as a response, enticing loyal followers to pay monthly subscription fees -- just like the big guys -- to continue with their business enterprises.

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VideoFuel: This Week in the Digital Video Industry

Weekly insights across the digital video industry brought to you by Zype

Zype's CEO Ed Laczynski joined host Colin Dixon, Founder and Chief Analyst of nScreenMedia, for a conversation about OTT optimization. They discuss what to consider when launching an owned and operated service, the shift toward ad-supported streaming services, how to develop a successful go-to-market video distribution strategy, and more.

Part of the Let's DEW Lunch Webinar Series by Digital Media Wire 

Zype's CEO on DEW Webinar: Optimizing OTT Distribution

While ad-supported streaming is not a new concept (think Youtube), the past couple of years have shown major growth in the space. From Xumo to PlutoTV, more and more players are joining the ad supported video and AVOD space, but it’s still uncharted territory for many. 

The most critical question for any business looking to launch an ad-supported streaming service is how much money they can expect to make. It can be intimidating to enter a new video space, so Zype has developed the Video Advertising (AVOD) Revenue and Expense Model for Video Streaming Infrastructure to make things easier. 

Zype’s Video Advertising Model allows businesses to forecast their advertising revenue and expenses prior to launching their service in order to present detailed forecasts to stakeholders, management, and creators in their network.

It’s important to note that in order for the model to be useful, estimates must be realistic and based on your own assumptions on your current performance and forecasts data,

Make a copy of the model for your own use by going to File > Make a Copy or File > Download as > Microsoft Excel

Input estimates you want to test into the blue cells (do not edit any cells that are not blue)

Be sure to also check out our Subscription Revenue Forecast Model to compare and contrast the different options for monetizing your video.

Want to learn more about Zype’s Video Advertising connectors and capabilities? Request a demo today!

Forecast Earning Potential for Ad-Supported Streaming with Zype’s Video Advertising Revenue and Expense Model for Streaming Infrastructure

Zype is excited to announce the next step in our partnership with Google Cloud: full availability via the Google Cloud Marketplace.

Google Cloud customers will now have access to Zype’s award-winning OTT Video Platform; including Video CMS, Video CRM, Encoding, Playout, Content Delivery, and Video Connectors.

At Zype, we’ve recognized that companies are increasingly searching for a flexible, scalable, and future-proof video platform in the cloud. As the need for more agile, integrated products tailored to enterprise and media & entertainment ecosystems grow, we want to make it as seamless and turnkey as possible for clients to leverage the power of Zype.

Google Cloud customers now have access to the following benefits through the Zype platform:

Build marketplace-ready OTT apps, distributing to mMVPD and FAST platforms across all major platforms including Roku and Apple TV

Program, schedule, and deliver VOD to Live Linear HLS or RTMP, using Zype Playout

Experiment with monetization models, with full support for SVOD, TVOD, and AVOD

Optimize and automate workflows from content ingestion all the way through publishing

Create customized metadata structures using zObjects

Easily manage native marketplace transactions with Zype Marketplace Connect

Generate MRSS feeds ready for third party syndication 

Leverage robust analytics dashboards for insight across revenue and engagement 

“At Google Cloud, we strive to make it as easy as possible for customers to deploy, purchase and manage leading solutions in the cloud,” said Amy Bray, Head of GTM Strategy, Google Cloud Marketplace, Google. “With availability on Marketplace, Zype brings its expertise in enterprise video content management, allowing customers to easily deploy solutions and to focus efforts on building a successful business."

Organizations that want to try out the Zype platform can take advantage of the On Demand Plan that enables users to quickly and easily deploy on-demand transcoding with no commitment. 

“We’re excited to build this partnership with Google Cloud and to provide Google Cloud customers with immediate access to our award-winning video infrastructure,” said Ed Laczynski, Zype CEO. “Our goal is to empower them to  focus on innovation and delivering high-performance, high-quality video products to their own viewers.” 

Zype, Now Available via Google Cloud Marketplace

We are excited to announce that as of today, Zype has a new and improved brand. We’ve launched a new logo, symbol, color scheme, and a new website to match. 

As a community of video publishers, partners, and Zypesters, we have grown quite a bit since 2014, but our mission to connect the world’s streaming video and viewers has remained the same. We decided it was time to develop a new look and feel that best represents this mission.

We have replaced our cloud symbol with the new brand symbol featured below.

Our new symbol is made of two open triangles that represent two abstract play buttons. These play buttons symbolize the two main value propositions of Zype in the video ecosystem: to connect and to distribute.

We have replaced our previous brand colors with the new color scheme below.

These colors represent both the sophistication and simplicity of Zype. Our platform is sophisticated, yet flexible, offering turnkey APIs and Dashboards to video teams - helping to make building awesome video products easier.

Our new website also reflects the changes we’ve made to our product family.

We’ve categorized our software and services into 6 main product categories: VideoMeta CMS, Video CRM, Encoding, Connectors, Playout, and Content Delivery. These are the core parts of Zype and together, they power our infrastructure for digital video. 

You may still see our cloud logo here and there while we transition to our new look--no big deal! We love that cloud and it has served us well, but as cloud computing has evolved to be the preferred way technology is consumed, we're excited to move forward. 

Regardless of our new look, we are still the same company rooted in core values that put our customers at the forefront of all we do.  We are continuing to make investments in our best-in-class video infrastructure, APIs, and dashboards - with innovative products like Playout, and our industry leading Connectors - along with our powerful Video CMS with unlimited storage and metadata management capabilities.

We’re excited to take this new step with you! 

Introducing: The New Zype Brand

Video is an incredible medium to tell human stories, and it becomes more powerful everyday as people continue to stream more and more. Americans alone stream, on average, 8 hours a day, so it goes without saying, video plays a massive role in peoples’ lives. At Zype, we have the unique privilege of helping to spread these stories far and wide by powering the video services of networks like Signal 23.

Signal 23 is an American internet broadcasting television network that publishes a wide range of LGBTQ content. Their subscribers receive exclusive access to a catalogue of movies, TV shows, podcasts, music and more. Since 2016, they have used Zype to distribute their video to their Roku, iOS, and Android apps. They’ve built a loyal audience of thousands that is growing by the day.

Henderson Maddox founded Signal 23 with the purpose of telling the stories that often go untold. As a Black creator and director, he saw first hand how difficult it was to break into the industry, and decided to create his own platform to give a home to the inclusive content he envisioned.

“A large portion of our audience mainly comes from the LGBT community. There are so many lives that are being lived in the dark due to the way the world has treated the community. We tell those stories and give a place for people to be able to see themselves on film.”

Many studies have proven the importance of media representation, especially in marginalized communities that have been disproportionately affected by the lack of such. So many people find solace in the films and shows they watch, and everyone deserves the chance to connect with the stories on the screen in front of them. The connection Signal 23 has built with their audience is abundantly clear.

“Over the years we have received thousands of emails that really expose the impact we have on our audience.”

Signal 23 plans to grow their community of viewers as the network launches on Apple TV and Amazon Fire TV in the coming months. They’re also launching a new website on July 1st using Zype’s WordPress plugin.

“Streaming is the new way of television and we are happy to be at the forefront. Our goal is to reach 10k subscribers by the end of the year and implement bigger marketing strategies to really ensure everyone around the world knows what Signal 23 Television is.”

Zype is proud to support the video services of many different companies, telling many different stories, to people all over the world. The right video infrastructure simplifies distribution, so companies can focus on what’s important: connecting with their viewers through their video.

How Signal 23 is amplifying LGBTQ+ stories through video

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Zype's CEO on DEW Webinar: Optimizing OTT Distribution

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VideoFuel: This Week in the Digital Video Industry

Zype's CEO on DEW Webinar: Optimizing OTT Distribution

Forecast Earning Potential for Ad-Supported Streaming with Zype’s Video Advertising Revenue and Expense Model for Streaming Infrastructure

Zype, Now Available via Google Cloud Marketplace

Introducing: The New Zype Brand

How Signal 23 is amplifying LGBTQ+ stories through video

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