Zype is excited to announce the launch of our latest social media integration, Publishing Videos on Facebook - and we think you’ll be excited too. Publishing content directly on your Facebook business page allows yet another way to share videos instantly with your audiences on the web.

Social media goes a long way in promoting content and ensuring it reaches viewers faster; as a video business owner, this endeavor is paramount.

We don’t need to go through Facebook’s analytics to convince you of the eye traffic on their platform - chances are, you already have a Facebook business page and you might already be promoting your content there. Reach a wider audience by distributing on social without messy redirects. Publish the video you want, trimmed down to the moment you want to share, in a clean, digestible format.

Trim your video, edit metadata, and publish...hassle-free!

Zype’s Publish to Facebook tool already has Facebook’s publishing requirements covered, so you don’t need to worry about any complex configurations. Additionally, Zype provides the opportunity for you to easily update video titles, descriptions, keywords, and even the duration of the video clip being posted (protip: trim tool!) - baked right into the publishing process. Once you’ve connected your Facebook account, you can start publishing in moments.

Connect to Facebook from your Zype account

Now that you’re as excited about publishing on social media as we are, the next step is to visit your library and connect to your Facebook account. What’re you waiting for?! Why are you still reading this? Go! Try! Test! And give us feedback, we love hearing from you.

Review the steps to publish to Facebook >

Send over questions or hellos to anna @zype.com

What's New at Zype: The Easiest Way to Publish Videos on Facebook

Looking for ways to increase traffic to your webpage and drive revenue? Zype's got your back. Zype's affiliate marketing integrations are engineered to provide your affiliates with useful information they require, helping you reap the full benefits of their program. And not only that, but Zype's automatic redirect from subscription embeds can help direct your audience to the pages you want them to see most.

You can use Zype's subscription or transaction embed to display an invisible tracking pixel that will capture valuable information from your viewers that you can return to your affiliate. Adding this tracking onto the embed is simple and crucial in providing your affiliate program with the information they require.

Zype allows you to add an auto redirect URL into the platform that will direct your audience to your page of choice upon a successful subscription purchase. In addition to providing this functionality to help guide your audience experience, you can also add macros onto the end of your redirect URL to capture additional information to return to your affiliate. We support dynamic value fill for the following macros:

The Zype consumer ID for the consumer who just completed a purchase

The Zype subscription ID for the consumer who just completed a purchase

The email address of the consumer who just completed a purchase

The Stripe ID for the consumer who just completed a purchase

The Braintree ID for the consumer who just completed a purchase

Dollar value of the purchase that was just placed, returned in '7.99' format (no symbols)

The 3 letter currency code of the purchase that was just placed

The Zype subscription plan ID for subscription sign ups

Already have your affiliate tracking code URL and auto redirect URL?  Simply visit the Subscription Settings page and scroll to see both options. We’ve outlined some more specifics in our Help Center article linked below in case you need it.

Learn more about Zype's Affiliate Marketing options >

We love hearing from you! Give me a shout by emailing anna @zype.com.

What's New at Zype: Supercharge Your Affiliate Marketing

Working in a fast-paced startup can be a heads-down endeavour.

At Zype, we know that helping customers solve problems and perform better is the best recipe for success. And, like many fast-growing companies, much of that focus centers on new technology.

However, we know that helping customers often extends beyond just our platform. Many times we find ourselves guiding our clients as well — helping them navigate continuous change and aligning the organization for success.

Recently, we stepped back and looked at common challenges facing not only our customers, but also the industry at large. We asked ourselves: how can we help improve the way video and business teams work together? Through our experience and customer engagement, we saw that many legacy models just don’t cut it anymore. In the new era of premium video as a mission-critical, strategic initiative, engaging with customers — the right customers — when and where they want content is everything.

As part of this process, we also looked at other industries that have transformed themselves. Many have followed and adopted Lean-inspired processes to streamline work and ensure each stage of the product/service life cycle is connected. Business goals and priorities were clearly defined and shared to drive every aspect of a products creation and delivery. Movements like Lean Manufacturing, and in the software space, Agile and DevOps, create greater efficiency in development and production, and enabled incredible delivery speeds.

We believe these approaches also can benefit the streaming video industry, by connecting video business and operations.

Based on our observations and experience, our team at Zype created a new process framework that is freely available and open to the industry — VidOps.

VidOps is a set of guiding principles for video-centric organizations. VidOps is not a Zype product or service, but an open and freely available framework to connect teams, tools and processes to help cross-functional teams deliver more value to customers at a faster speed. The framework aims to unify video developers, technical assets, business stakeholders and content operations work into a single workflow.

VidOps is all about breaking down silos between creative teams, production, engineering, marketing, finance, sales, and creating an interconnected workflow. This means better communication, collaboration, automation and working together toward a shared goal and vision set by the business as a whole.

Though introducing a new set of principles and applying new methods can absolutely be difficult, our industry has the benefit of being relatively young, and agile. That gives all of us in the video industry an advantage. We understand that change is vital to our survival, and VidOps aims to address the latest trends to help us perform better and deliver better value to customers..

At Zype, we believe that as viewer trends continue to move toward OTT and alternative video consumption approaches expand in popularity and scope, the potential for complexities and siloed teams will continue to grow. The VidOps framework focuses on helping teams work better together and streamlining workflows, to ensure video teams meet the strategic objectives they have before them.

Want to learn more? We’ve written a white paper diving deeper into what VidOps is, why we need it and  practical steps you can follow to connect teams and workflows.

Also, VidOps is meant to be an open and collaborative effort, so please reach out to me with your feedback, as we welcome your input to help move VidOps forward.

Introducing VidOps: An Industry Framework for Connecting Video Business and Operations

At Zype, we know time is of the utmost importance when it comes to your workflow, so we’ve developed a webhook service that allows you to save time when tracking consumer subscription and transaction events.

O ur webhook service allows developers to receive webhook notifications at a given target URL or server based on common events within the Zype platform. You can choose to receive triggers based on any of the following events:

And it gets even better than that; each event response includes additional, helpful metadata, so you don’t have to go searching for it. Just check our API Documentation to see what additional metadata you’ll receive. For example, the consumer created event will send the event type as well as the full consumer object, which can be referenced in our consumer API; consumer_ID, site_ID, create_at date, and more!

What are some ways to leverage Zype's Webhook Service?

Once your events are sent to your webhook URL, the possibilities for next steps are virtually endless. We’ve seen success with using the Consumer created event to send out a batch of automated welcome emails to your new consumers.

You can also create more specified automations, such as promotions for a consumer’s birthday, internal team announcements once your subscriber count reaches a certain number, or notifications when a subscription is deleted to launch a “Save this customer” campaign. Be creative! Think about what you’d like to be notified of and how you can use that information to best serve your audience.

Already have your webhook URL and ready to get in there? Simply visit the Webhook Events tab of the settings page. We’ve outlined some more specifics in our Help Center article linked below in case you need it.

Learn more about entering in your Webhook URL >

What's New at Zype: Zype's Webhook Service Helps Automate Your Workflow

It’s getting complicated for video operations teams.

Media and entertainment businesses in the OTT market need to maintain and grow their audience, while staying up-to-date with new layers of technology and third-party integrations that can help them control and deliver video directly to their audience. They also have to decide the best methods for monetizing their video content.

On the other side, empowered consumers who are underwhelmed by bundled services are steering the cord-cutting trend. These consumers want to access video entertainment on any device, whenever they want – and they want to share services with family and friends by adding multiple users to their accounts on multiple devices.

As more direct-to-consumer streaming services emerge, it’s challenging to keep subscribers as OTT churn rates creep up past 50 percent. Reaching the right audience, producing actionable data and having well organized, collaborative teams are critically important to providing the kind of content that makes audiences stick around and ask for more.

However, with complexity comes new possibilities for businesses that have premium video to share with an audience who truly cares about and looks forward to the content they deliver.

If you are a video-centric organization, now is the time to distribute your content directly to consumers as you work to grow your loyal and dedicated audience. There are platforms, like Zype, that can support content management and distribution in order to help video operations teams automate their workflows and reduce their complexity challenges.

When a marketplace gets more complicated, it certainly changes the dynamics for everyone, but it also drives growth and competitive value. Ready to dive in?

The Complexity Problem

When talking to our customers, we’ve noticed one strategy that always seems to help grow audiences: free to watch video content.

Whether it’s a 10-minute segment from Monday’s episode shared on social media, a few live games each season, one complimentary workout, or a seven-day trial, sharing your unique video for free will expose your content to a much wider audience

FREE is a powerful four-letter word with incredible psychological appeal and audiences also love to try before they buy.  By offering a portion of your video library for free, people who may not have otherwise considered subscribing, may discover how much they enjoy and want the services you offer.

It’s not rocket science. If viewers — who would otherwise move along without stopping — can watch the pilot episode without spending a dime and end up loving the show, they are more likely to take out credit cards for the next episode.

Zype customers can easily build hybrid monetization infrastructures, offering various subscription, purchase or rental packages to fit the business.  We support

With other options such as pass plans, viewers can purchase limited-time access to designated videos in your library or use redemption codes for complimentary viewing privileges.

Products

Services

Solutions

Resources

Zype's CEO on DEW Webinar: Optimizing OTT Distribution

THE ZYPE BLOG

Categories

What's New at Zype: The Easiest Way to Publish Videos on Facebook

What's New at Zype: Supercharge Your Affiliate Marketing

Introducing VidOps: An Industry Framework for Connecting Video Business and Operations

What's New at Zype: Zype's Webhook Service Helps Automate Your Workflow

The Complexity Problem

Hook Viewers by Offering Free Video

PRODUCTS

SIGN UP FOR NEWSLETTER

SERVICES

COMPANY

RESOURCES