In the past couple of months, Zype has added several new CRM and Connectors features that can help video teams improve viewer experience and extend audience reach.  

Offer Promotional Access to Viewers With Redemption Code Paywalls

Offering redemption codes to viewers can be an excellent way to provide one-time promotional or lifetime access to video content without requiring a credit card transaction or manual configuration. Zype has supported the use of redemption codes for quite some time, however the method of redemption was limited to a redemption code widget that had to be specifically embedded into a website. 

Now, with redemption code paywalls, videos can be embedded on a website with “redemption code required” enabled, which will allows for utilization of redemption codes without the need to embed a separate redemption code widget. Viewers can access the redeem flow and enter the code entirely from the video player - and are never redirected to an alternative widget or page - all as part of the typical authentication flow. To understand more about how to enable redemption code paywalls and what the viewer experience is, read more here.

Increase Distribution Reach with The Roku Channel Connector

Gain access to The Roku Channel audience by publishing content directly to The Roku Channel. Zype has made improvements to this connector to simplify distribution to The Roku Channel by following a frictionless workflow, available right in the Zype Admin. Once vetted and distributed by Roku, you’ll stream alongside popular shows, 24/7 live news, and hundreds of movies available on The Roku Channel today. Learn more about distributing to vMVPDs with Zype here.

Leverage Self-service “Restart from Beginning” Feature for Playout Channel Scheduling

Zype Playout allows you to easily program 24/7 linear live channels using playlists of videos already available in your library. Now you can schedule your own predictable programming updates when trying to broadcast playlists at specific start times. Using the "Restart from beginning" feature toggle, enable a restart of the broadcast from the beginning of the source playlist at any given time. You can learn more about Zype Playout here.

Zype Rolls Out New CRM and Connector Features to Simplify vMVPD Distribution and Improve Viewer Experience

I’m not going to lie. I love the spirit of a growing company. I’ve been fortunate in my career to work for several of them.  There was Globix, the computer reseller that morphed into an early internet and streaming giant in the days of dial-up, thePlatform whose vision was that one day everyone would be watching video on the internet well before  everyone watched video everywhere, and You.i who is revolutionizing the way broadcasters develop their apps. The thing that all of these companies have in common is that they led fearlessly, embraced change, and most importantly listened to the market, their customers and their employees to drive innovation. In an industry that is in many ways is still in its infancy; risk taking, openness to change and willingness to listen cannot be underestimated.

Around 2006 my wife Nancy asked “when is this streaming industry going to take off?” At the time I was 6 years into a frustrating career choice but one where I knew that the opportunity was in front of me. The question was just how far.  Without even thinking I replied, “the day our parents can seamlessly watch video the same way they browse a website; without the need to download anything.” To say we have come a long way since then is an understatement. At the time it was hard to envision just how much streaming would change our world, how disruptive it would become to linear television, how it would transform how people communicate and how it would birth new business opportunities. This doesn’t even take into account the effects that a global pandemic would have on video consumption habits.

Let’s face it, the OTT revolution is still in the first inning. While many companies are making huge bets on its future, there is still a ton to figure out. This is where Zype fits in perfectly. We are a nimble company with an outstanding API-first technology stack that provides product teams with the foundational tools to build and run a successful OTT business with the openness and flexibility needed as the market continues to evolve. As a later entrant into the Video CMS space (first customer launched in 2014) our platform is built with both today’s and future challenges in mind, architectured for scale, tuned for performance and is modular to allow customers to leverage the offerings that fit best with their overall video stack. 

With the streaming industry on a rapid accent, why did I choose to join Zype? Actually the choice was not a difficult one. Having spent over 11 years working for thePlatform/CTS, there were certain traits that I was looking for. First I wanted to join a company that put the customer first and understood that the journey that begins with the initial call -- the beginning of the long term vendor/client partnership. Secondly I was looking for an organization with a high streaming I.Q. that was not afraid to “lean in” and ride at the crest of the technology wave. And lastly, the guiding principles of Zype are summed up in a single acronym: C.H.A.R.T. This stands for Courage, Hard work, Awesomeness, Resourcefulness and Thoughtfulness. The culture guided by CHART is evident to anyone that has come in contact with this team. I have heard it from my industry colleagues, Zype partners, customers and most importantly have seen it for myself. When people row a boat in the same direction with conviction, you succeed in reaching your destination and do so efficiently. People notice. 

I am happy to be on the boat, along for the ride and am proud to call myself a Zypester! 

Interested in joining our family of Zypesters? We're hiring! Check out our open roles here

Why I Chose to Join Zype

Zype's new SVP of Sales on why he chose Zype

1 Covid-19 Drives Consumers to Spend More Time Than Ever Streaming Videos on Mobile 

The mobile data and analytics analyst found that in all consumers spent 1.6 trillion hours on mobile in H1 2020 with noticeable spikes in gaming, shopping, video conferencing and streaming video.

2 "It's Been a Source of Some Much Needed Income": Sports Clubs Are Building Subscription Businesses on Facebook

In the scramble to replace revenue lost to the coronavirus pandemic, some sports clubs are selling content exclusively on Facebook. The hope is that fans who can’t pay to watch their fans at stadiums do so on Facebook.

3 Google Building Streaming Video Aggregation Feature for Chrome

Google is reportedly building a streaming video service aggregation feature – dubbed Kaleidoscope – within its Chrome web browser.

4 AVOD Picks up Stream; Oracle Kicks the Tires on TikTok

Subscription video-on-demand services dominate the headlines, but time spent with ad-supported video is responsible for a significant slice of viewing.

In the latest step of the branching out of the AVOD service in a key region, ViacomCBS-owned free global streaming television service Pluto TV is to expand to Brazil in December 2020.

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VideoFuel: This Week in the Digital Video Industry 8/15-8/21

Weekly insights across the digital video industry brought to you by Zype

1 WarnerMedia Looking to Sell Crunchyroll Anime Streaming Service for At Least $1 Billion

One of the potential buyers is Sony Pictures Entertainment, which operates the competing Funimation service.

2 Streaming Now Accounts for 25% of U.S. TV Usage

As of this year’s second quarter, streaming now accounts for a quarter of all television minutes viewed, according to Nielsen’s latest Total Audience Report.

3 Apple About to Launch New Fitness Service, Report Says

Apple is about to change its subscription services, like Apple Music, Apple TV+ and so on, with a new Fitness service announced in the coming weeks.

4 Quibi is Looking to Market Its Way Back Into the Streaming Conversation 

As it looks for a rebound after a pause for reassessment, new third-party research shows the startup is starting to blow the trumpets again, only in a different key.

5 The Streaming Media 50: The 50 Companies That Matter Most in Online Video 

Recognizing the companies that enable video services to deliver great content to consumers reliably at the highest possible quality on every device.

VideoFuel: This Week in the Digital Video Industry 8/8-8/14

1. TikTok Makes First Push Into Streaming with Fire TV App

The app includes playlists and compilations of popular videos that TikTok selects, in addition to exclusive interviews with      creators and influencers.

The number of SVOD subscriptions worldwide rose by 28 percent in 2019, according to Digital TV Research.

3. Pluto TV and LG Embark on Global Smart TV Distribution Partnership

Under the arrangement, 2020 models of LG smart TVs in the U.S. will carry Pluto, an ad-supported, linear bundle of streaming channels.

4. Why AMC Networks Streaming Success Should Terrify Cable Companies

The television brand won't topple the cable business by itself, but the company is proving low-cost niche services can draw enough of a crowd to matter.

5.ViacomCBS Preps Global SVOD Service for 2021

ViacomCBS Networks International (VCNI) will launch an SVOD service internationally beginning in early 2021 delivering content from all of its brands.

6.Even YouTube Indie Video Producers Feel the Ad Revenue Squeeze

Many entrepreneurs are shifting gears as a response, enticing loyal followers to pay monthly subscription fees -- just like the big guys -- to continue with their business enterprises.

VideoFuel: This Week in the Digital Video Industry 8/1-8/7

Zype's CEO Ed Laczynski joined host Colin Dixon, Founder and Chief Analyst of nScreenMedia, for a conversation about OTT optimization. They discuss what to consider when launching an owned and operated service, the shift toward ad-supported streaming services, how to develop a successful go-to-market video distribution strategy, and more.

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Zype Rolls Out New CRM and Connector Features to Simplify vMVPD Distribution and Improve Viewer Experience

Why I Chose to Join Zype

VideoFuel: This Week in the Digital Video Industry 8/15-8/21

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