MAZ Blog

YouTube has held the most popular video monetization platform title for a long time. 

Never has the value of OTT apps been more realized than during the coronavirus pandemic. With an increase in the number of millennial cord-cutters, OTT provided light when things were plunging into darkness during the global disaster. Mental health issues were on the rise and OTT offered relief from the ample free time that was pushing people into overthinking.

90% of the millions of apps live in leading app stores like Google Play or the iOS App Store are free to download. Free apps are part of a huge market, driving $71.3 billion in revenue. It may seem like an oxymoron, but there are many ways that free apps generate income… 

The Roku platform is a huge opportunity for video publishers and media companies in 2020. Nearly ⅓ of all US smart TV watchers are on Roku, and that number is still rising. But the question for many businesses remains: What is the best way to create a Roku channel? And how do you make money with a Roku channel?